Working Student: Content & Creative Specialist (m/w/d)

YOUR MISSION

Do you have a feel for language, a good eye for design, and real curiosity about how AI is reshaping content work?

Then this is your chance to build a portfolio while you study. Join WBS CODING SCHOOL, one of Germany's leading tech schools, and help shape the future of tech talent. We are on a mission to empower individuals to launch successful careers in tech. As our Working Student Content & Creative Specialist, you will help produce and maintain the content that carries our courses and events to market: written copy, social assets, and campaign material across German and English. You will work with AI tools daily as part of how the team operates, not as a novelty. As you grow into the role, there is scope to take on more ownership across campaigns and channels.

Your responsibilities:

Content Management (Core Focus)

• Content production and upkeep: Draft, edit, and adapt marketing copy across our website, landing pages, social channels, and email. Keep course and campaign content accurate, current, and consistent across all placements, catching the details that slip.
• Bilingual content: Adapt and localise copy between German and English so both markets read naturally rather than translated.
• Content calendar: Support the planning and scheduling of content across channels, keeping deadlines visible and deliverables on track.

Event Marketing Copy

• Ad copy: Write promotional copy for WBS CODING SCHOOL events across paid social, organic social, and email. Adapt core event messaging into the formats each channel needs.
• Event listings: Produce and maintain event copy across placements including Meetup, Eventbrite, and our own site.

Design & Creative

• Canva production: Design social assets, event graphics, presentation slides, and marketing collateral from our brand templates. Apply WBS CODING SCHOOL brand guidelines across everything you produce, and help keep our templates in good shape.
• Asset management: Organise and maintain the shared asset library so the team can find what it needs.

AI-Assisted Working

• AI in the workflow: Use AI tools to accelerate drafting, repurposing, and adapting content across formats and languages. Help test and refine the prompts and processes the marketing team relies on.
• Human judgement: Edit, fact-check, and shape AI output before anything ships, because the final quality bar is yours.

Collaboration

• Cross-team coordination: Work with the wider marketing team to align content with campaign activity and course launches.
• Stakeholder input: Gather what you need from colleagues across the business to get content right first time.

YOUR SKILLS

Experience & Technical Skills:

• Currently enrolled at a university in Germany for the full duration of the contract, this is a requirement of working student status.
• Strong writing skills in German and English, with an instinct for tone and audience.
• Hands-on with Canva or a comparable design tool, comfortable working from brand templates.
• Practical experience using AI tools for content work, or clear enthusiasm to learn fast.
• Comfortable with digital marketing basics: social platforms, email, and web content

Mindset & Approach:

• Detail-oriented: You notice the typo, the broken link, and the off-brand colour before anyone else does.
• Self-organised: You manage your own workload around your study commitments and flag issues early.
• Curious: You want to understand why a piece of copy works, not just that it does.
• Mission-driven: You care about connecting people with opportunities that can genuinely change their lives.
• Growth mindset: You are excited by the chance to develop your skillset and take on more over time.

WHY WORK WITH US?

We want our team members to look forward to coming to work, which is why we aim to cultivate a relaxed, friendly atmosphere and keep an open mind to everyone’s needs. If you believe in the value of education and have a positive can-do attitude, then this is the right place for you! 

Purpose
Join a purpose-driven team with clear values and make a difference to the lives of others.

Flexibility
Flexible core working hours and remote work options – we value family friendliness and trust. Remote working option 180 days within EU.

Holidays
Permanent contract with 30 paid vacation days. 

Coding Campus
Meet the team at least 2x per year in person on our Coding Campus Berlin – regardless of where you work.

Grow
Abundant Soft-Skill and Hard-Skill development opportunities (WBS GROUP learning catalogue, free CodeCademy Pro and LinkedIn learning account).

Celebrate
Regular company parties, team events and online gatherings – because life is more than just work!

Our policy on Diversity & Inclusion
At WBS Coding School, we want to work with the best people and we want them to have a great career with us. And that’s why we are committed to an inclusive workplace that reflects the needs of a diverse workforce. WBS Coding School offers flexible working practices and welcomes talent with every nationality, background and orientation. We believe in an environment where everyone can be themselves and feel appreciated for who they are and what they do.